BPI Express Credit's Real Thrills!

The Bank of the Philippine Islands (BPI), the first and only credit card issuer in the country to convert its cards to smart chip technology, continues to deliver another innovation in the local card payment industry with the introduction of "Real Thrills". Now, more than just providing better information security due to the superior encryption capability of the chip, BPI Express Credit offers its cardholders enhanced rewards at partner merchant establishments.

Real Thrills is a new feature of all BPI Express Credit cards that utilizes the power of the smart chip by capturing cardholders' shopping and dining patterns. Armed with better information, Real Thrills enables BPI and partner merchants to develop more targeted marketing offers depending on the cardholders' purchase behavior and lifestyle, at point of sale. Thus, the more a cardholder shops or dines at a partner merchant, the more thrilling the rewards she'll get.

thrills_chargeslip.gifEven better, the reward is printed on the charge slip so cardholders get the reward -- whether it be a free gift, cash back or discount – automatically, effortlessly. With Real Thrills, traditional catalog-based or coupon-based promotions will become things of the past. There is no need to carry around brochures to remind them of the discounts they may avail nor save coupons that make their wallets bulky. Instead, Real Thrills automatically calculates cardholders' accumulated purchases or number of visits to allow them to redeem their freebie, cash back or discount instantly, no need to ask. All they have to do is to make it a habit to check their charge slip and see what's in store for them.

According to Ginbee Go, Vice President and Head of Marketing & Sales of BPI's Card Banking Division, this new program provides a more exciting, unconventional and trendy way of payment at point of purchase that fits in with the lifestyles of their various customers. "Real Thrills is testament of BPI's commitment to give customers innovative products and services with better value-for-money and of world-class standards. This is made possible because of our merchant partners who share the same vision of providing their most valued customers a more rewarding shopping or dining experience."

Better rewards that's right for their cardholders' different lifestyles sums up what BPI hopes to deliver. The best part is that Real Thrills rewards are on top of the Frequent User Privileges points (for BPI Express Credit Classic, Blue MasterCard, Gold MasterCard, Edge/Mini Edge MasterCard, Petron-BPI MasterCard, Corporate Cards) or fuel rebates (for Petron-BPI MasterCard) or WorldPerks Miles (for BPI WorldPerks MasterCard) earned by cardholders every time they purchase.